HubSpot CMS themes, each shaped around a single vertical. Same architecture underneath: design tokens, theme settings, drag-and-drop modules, and clean HubL your team can run without a developer.
A HubSpot theme is the whole site: page templates, drag-and-drop modules, blog and system pages, and the theme settings that control how all of it looks. The difference between themes is rarely the homepage — it is whether the pages you actually need exist, and whether a marketer can change something without calling a developer.
Four things worth checking before you buy any of them, ours included.
A theme with a beautiful homepage and no case-study, pricing or documentation template will cost you a custom build later. Count the templates against the pages you need.
Colours, fonts, spacing and radius should be theme settings wired to CSS variables. If changing a colour means editing code, a rebrand becomes a project.
Marketplace themes update in place and can overwrite customisation. Work in a child theme, and check the provider actually ships updates rather than listing and leaving.
Open the page editor before you commit. Fields should be grouped, named in plain language, and impossible to combine into something broken.
Pick the one closest to your work and adapt it, or start from the flagship. Every theme ships with the templates, modules, and documentation to launch without custom code.
Portfolio theme for photographers and creative studios. Full-bleed imagery, oversized editorial type, a bending card carousel, and scroll motion that switches off from theme settings.
View theme →Our flagship HubSpot theme. A full library of website templates, landing pages, and drag-and-drop modules on a monochrome Inter and Syne system.
View theme →Dark-first editorial theme for interior design and luxury brands. Cormorant Garamond and DM Sans, gold accents, a GSAP animation system, and built-in docs.
View theme →Vertical themes built on the same architecture, each tuned for a specific industry:
If your industry is on the list above, the vertical theme will save you the most time — the page types, the sections and the copy are already shaped for how that business is read. A law firm needs attorney profiles and case results; a restaurant needs a menu and reservations. Starting from a general theme means building those yourself.
If your industry is not on the list, or your site does not look like anyone else in it, start from the flagship. It carries the widest template set and the fewest assumptions. Either way you can extend any theme with standalone HubSpot marketplace modules, and if you run sites for several clients a bundle covers the catalogue across a set number of portals.
Not sure a theme is the right call at all? If your needs go past what any template covers, we build custom themes — and we will tell you when a marketplace theme would do the job for less.